Opaper App - Scaling SEO for F&B Tech Solutions
Driving organic growth through comprehensive technical SEO audits, website restructuring, and cross-platform indexing optimization.
The Challenge
As Opaper App shifted its target market toward mid-to-large F&B enterprises, the brand faced significant visibility hurdles. Their corporate website lacked sufficient content, and their core user platform, built on React.js, was not optimized for search engines. This led to critical indexing failures due to duplicate content issues and a lack of structured SEO elements like meta descriptions and schema markup, resulting in very low organic discovery for a growing tech provider.
The Solution
We executed an end-to-end technical overhaul, starting with a deep-crawl audit of over 5,000 pages to resolve indexing bottlenecks. We restructured and redesigned the Webflow corporate site for a modern professional aesthetic while collaborating with Frontend and SRE teams to fix canonical tag issues and implement robust schema markup on the React-based pages. Furthermore, we optimized internal linking and established a cleaner XML sitemap proxy system to ensure high-velocity indexing and structural authority.
Role
Web & SEO Specialist
Timeline
2022 - 2025
Tech Stack
70%
Indexed Pages Growth
45%
Organic Traffic Growth
36k+
Fixed Pages
80+
CWV Avg. Score
Bridging Product Utility with Search Intent
Our strategy focused on more than just technical fixes; we mapped Opaper's complex product features, from POS to ERP systems, directly to the pain points of F&B owners. By creating a bridge between functional software solutions and educational content, we established a scalable topic authority that served both users and search engine algorithms.
Sustainable organic growth through technical excellence.
The implementation resulted in a 45% boost in organic traffic within the first phase, successfully repositioning Opaper App as a trusted authority for professional F&B management solutions in Indonesia.